YuMe Introduces New People-Based Video Marketing Solution to Help Brands Reach Individual Consumers Across …

(NYSE: YUME), a proven partner for video advertising leadership
and innovation, today launched its People-Based Marketing Suite to
enable cross-screen audience targeting, sequential messaging, and
attribution for U.S. audiences. YuMe’s brand and agency clients can now
create custom, screen-agnostic audiences intended to target consumers
using device identifiers across online, mobile, tablet, smart TV and
connected TV (CTV) devices, creating a seamless digital advertising
experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We
are proud to introduce our new solution to help brands not only target
and reach their consumers, but influence them with relevant messaging
that builds upon interactions and prior messaging exposure. By including
first-party, people-based data within our programmatic media buying
technology, we expect to deliver higher performing branding campaigns
for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the
following benefits for United States audiences:

  • Cross-Device Custom Audience Segment Creation and Targeting
  • Screen Agnostic Sequential Messaging
  • Universal Frequency Capping
  • Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision,
we’ve partnered with Drawbridge to leverage their Connected Consumer
Graph® and ensure we have critical data underpinning our
solution that allows us to connect audiences across PC, mobile, and
connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its
scale, the Drawbridge Connected Consumer Graph is also extremely
precise, having been found by Nielsen to be up to 97.3% precise in
connecting consumers across devices. Drawbridge works with a breadth of
agencies, enterprises, and brands – including Publicis Groupe,
Foursquare, Samsung, LiveRamp, Adform, Throtle, and MC Saatchi Mobile.

“We believe digital video is the next big market for people-based
marketing, as video migrates from brand-only campaigns, to an essential
strategy for retargeting and direct response,” said Winston Crawford,
COO, Drawbridge. “We are happy to partner with YuMe to bring to market a
strong cross-device, people-based identity management solution to the
digital video landscape. With our Connected Consumer Graph underpinning
YuMe’s new product suite, advertisers can now more easily reach their
ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader
portfolio of programmatic and managed-service media buying solutions,
and is available now for audiences in the United States. To learn more
about the offering, please visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and
innovation. We provide superior brand solutions with data-driven
audience insights that increase engagement and sales. YuMe’s
programmatic, audience-based technologies and unrelenting service
deliver a complete marketing solution to engage audiences wherever they
interact with content that matches their needs and interests. YuMe is
headquartered in Redwood City, California, with worldwide offices. For
more information, visit www.YuMe.com,
follow @YuMevideo on Twitter (www.twitter.com/YuMevideo),
or like YuMe on Facebook at www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for
their customers. The company uses patented large-scale AI and machine
learning technologies to build democratized data solutions that are
driving the intersect between mar-tech and other categories with
applications including advertising, personalization, content management,
product recommendations, authentication, and risk detection. The company
is headquartered in Silicon Valley, is backed by Sequoia Capital,
Kleiner Perkins Caufield Byers, and Northgate Capital, and has been
named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the
past two years, and was listed on the CB Insights AI 100 list of the
most promising artificial intelligence companies. For more information

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words « may, » « will, » « expect, »
« intend, » « plan, » « objective, » « anticipate, » « believe, » « estimate, »
« predict, » « project, » « potential, » « continue » and « ongoing, » or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits
derived therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. These risks are
discussed under « Risk Factors » in YuMe’s Quarterly Report on Form 10-Q
for the quarter ended June 30, 2017 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking

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