YouTube’s Brand Partner Program ready to educate ad agencies

Dive Brief:

  • YouTube’s Brand Partner Program’s offline element has been focused on brand-side marketers, and now its online rollout is geared toward agencies.
  • The program is designed to educate marketers on working with influencers and running YouTube-specific campaigns, among other opportunities.
  • The first rollout of the program brought in marketers from brands such as Taco Bell, Ford, Samsung and Visa for three-day events at YouTube’s offices according to Marketing Land.

Dive Insight:

According to Marketing Land, agencies can enroll in the program and receive online lessons in 22 languages from YouTube stars including Hannah Hart, MysteryGuitarMan and My Cupcake Addiction.

The rise of video marketing has coincided with the rise of mobile as video is proving to be a preferred content type for mobile users. Almost every industry forecast has mobile ad spending surpassing desktop spending by 2017, if not by the end of this year.

Recommended Reading

Marketing Land:
YouTube opens online version of its Brand Partner Program to school agencies

Marketing Dive:
How tech titans are shifting focus and zooming in on video marketing




Laisser un commentaire