Tubular Labs is a video analytics and selling height for media companies, brands, and influencers dictated to assistance those groups of users win on YouTube by delivering unsentimental insights.
The association collects a observation habits and actions of during slightest 225 million YouTube users opposite scarcely a billion videos in sequence to emanate those unsentimental YouTube insights, that might take a form of divulgence that calm creators are quite lawful about a given subject, who are a given calm creator’s biggest and many successful supporters on YouTube, what sold kinds of videos are behaving good on a world’s largest video pity site, or a garland of other macro and granular pieces of information useful to anyone who draws all or a apportionment of their income from income generated by approach of online video.
The association has collected a lot of cash, too. Tubular Labs has perceived upwards of $15.2 million by four appropriation rounds from people like Allen DeBevoise and Dean Gilbert and institutions like Canaan Partners and Lerer Hippeau Ventures.
So, what’s during slightest one thing a tech startup with a ton of information about a internet’s online video observation habits does when it’s perceived 8 figures’ value of investment? Acquire a news site with a gusto for online video selling that can assistance make clarity of all that information and discharge a anticipating to an already-established assembly accustomed to immoderate constrained and useful fact-and-figure-driven stories.
Tubular Labs announced on Jan 14, 2014 it had acquired ReelSEO for an undisclosed sum. The news site started by Mark Robertson behind in 2007 will stop being a news site and duty some-more as a singular end that’s partial of Tubular Labs’ Intelligence network. Robertson explains in a blog post how a site will start to transition to act “as a giveaway apparatus for a attention that is dedicated exclusively to providing insights, data, advice, trends, and best practices for video selling success.”
Robertson is set to stay on house as Tubular Labs’ new Head of Advanced Video Practices, where he will “oversee all editorial and investigate calm associated to video marketing, though will continue to sexually lead a group during ReelSEO” by stability and expanding on a site’s blogs, newsletters, events, and other frequently scheduled programming.
“Tubular Labs’ goal is to commission video creators and marketers with actionable comprehension to moment a digital video formula and win opposite all platforms,” Tubular Labs’ CEO Rob Gabel wrote in his possess (and his initial ever) LinkedIn post. “Both Tubular Labs and ReelSEO trust we shouldn’t fly blind into a destiny of video. So together, we aim to emanate a many extensive and profitable video calm and record available.”