KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard
today announced the speaker lineup for Viewtopia
2016, the industry’s largest annual video marketing summit
being held in San Francisco Nov. 9-10.
YouTube and Vine personality Zach
King headlines an impressive speakers list featuring industry
analysts, video experts, marketing innovators and other business
leaders. Video continues to be one of the fastest growing and most
effective areas of modern digital marketing. Viewtopia attendees will
hear from innovative marketing leaders about how video is helping drive
results at their companies and will learn practical techniques to launch
and advance their own video marketing programs, as well as how to use
the power of video in other areas of the business to boost audience
engagement and improve results.
“Online video is changing the way businesses connect and communicate
with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.
“Viewtopia is where we explore the latest trends in digital content and
storytelling, and the expanding role that video is playing throughout
the customer lifecycle. It’s a perfect opportunity for marketers, sales
leaders and business executives to discover what’s really working and to
gain practical advice on how to use video in a more strategic way to
deliver real results.”
Zach King started his journey in film at the age of 7 when his
parents put him in charge of shooting home videos at a wedding. Since
that moment, he’s had the film bug in his blood. As a freshman in film
school, he started his YouTube channel where he started posting his film
projects, such as Jedi
Kittens, which quickly went viral generating millions of views. In
September 2013, he opened a Vine account and challenged himself to
create one Vine video a day for one month. Three years later, he was
awarded the 2016 Shorty Award for Best Vine Artist, and he is now
heralded as the king of Vine magic and one of the most popular content
creators on social media.
Forrester Research analyst Laura Ramos is a leading expert in
business-to-business marketing with hands-on senior management
experience in corporate, industry and product marketing; demand
management; and social media. She helps Forrester’s B2B marketing
clients plan, build and deliver marketing programs that combine
traditional and digital approaches that lead with business issues,
create thought leadership and fuel their company’s topline growth.
Her colleague Nick Barber specializes in video technologies,
including live and on-demand video within the enterprise and for
customer experiences. His research centers on how companies can use
online video platforms for sales and marketing operations and how they
can enhance their business using video collaboration and video
conferencing. Prior to joining Forrester, Barber was the director of
online video at IDG News Service, where he was a technology news
journalist serving IDG’s global network of websites. He helped build
IDG’s global video presence from both a content and technology
perspective, and he produced thousands of videos on a range of
enterprise and consumer topics.
René Lego is an award-winning, Emmy-nominated producer, director
and videographer who currently leads video production and media strategy
at Solarwinds, a leading global provider of IT monitoring and management
tools. During the past six years at SolarWinds, Lego’s video team has
flourished into a multi-faceted internal video production, creative and
media team with over 1,500 videos released. She is the executive
producer of SolarWinds Lab, a monthly customer livestream talk series,
and has helped develop and expand THWACKcamp, SolarWinds’ annual online
virtual thought leadership and training event, now in its fifth year.
A marketing and sales industry veteran with more than 20 years of
experience, Tim Riesterer has dedicated his career to improving
the conversations marketers and salespeople have with prospects and
customers. His books “Customer Message Management,” “Conversations that
Win the Complex Sale” and “Three Value Conversations” focus on improving
market-ready messages and tools that marketers and salespeople can use
to win more deals.
To see the full list of speakers and topics, learn more about the event
or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/.
Registration is $499 for the full 2-day event.
Viewtopia will also be the site for the 2016
Video Marketing Awards (VMAs) to recognize organizations and
individual marketers using video content and video analytics to drive
revenue and boost marketing results. Winners in each category will be
recognized at the event and will have an opportunity to share their
story with other attendees. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.
About Vidyard
Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.