[WATCH] Marketing Land Live #16: Amazon’s latest lawsuits, Instagram business profiles & more

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In its quest to keep product reviews trustworthy, Amazon has set its legal sights on a few retailers that it says have been buying fake reviews. The company filed lawsuits against three companies that Amazon alleges have been doing that — lawsuits that follow on Amazon’s past legal efforts to stop third-party websites that offer fake review services, as well as individuals that offer to write fake reviews for a fee.

That was the lead topic on the latest episode of our weekly video show, Marketing Land Live. We also talked about Instagram’s business profile plans, Google’s new website assessment tool and much more.

Marketing Land’s Amy Gesenhues, Ginny Marvin and Barry Schwartz joined me this week. The show runs about 48 minutes, and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.

Show Notes

Paying for fake product reviews? Amazon may sue you

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

Google launches business-friendly tool that tests your website mobile-friendliness page speed

Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown

With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week

Report: Ad blocking users more than double in a year to almost 420 million globally

Facebook plans to close LiveRail ad exchange to focus on Audience Network

Pinterest’s “Pin it” button changes its name internationally


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