In its quest to keep product reviews trustworthy, Amazon has set its legal sights on a few retailers that it says have been buying fake reviews. The company filed lawsuits against three companies that Amazon alleges have been doing that — lawsuits that follow on Amazon’s past legal efforts to stop third-party websites that offer fake review services, as well as individuals that offer to write fake reviews for a fee.
That was the lead topic on the latest episode of our weekly video show, Marketing Land Live. We also talked about Instagram’s business profile plans, Google’s new website assessment tool and much more.
Marketing Land’s Amy Gesenhues, Ginny Marvin and Barry Schwartz joined me this week. The show runs about 48 minutes, and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.