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By Edward Cardenas
DETROIT (CBS Detroit) – Volvo unveiled two new sedans, and its new sport utility vehicle Monday at the North American International Auto Show.
The debut of the S60 Inscription and S60 Cross Country in Detroit, along with the local premiere of the XC90, are part of the “serious” commitment of the auto maker to the American market.
“We are serious in growing our penetration, our performance in the US market,” said Alain Visser, senior vice president, Volvo Car Group. “This motor show is a statement, and it’s a statement of the comeback of Volvo.”
In addition to the debut of new vehicles, Volvo is also entering into the digital marketing effort to sell vehicles.
Volvo is utilizing Google Cardboard to give smart phone users the ability to experience a virtual tour of their vehicles.
Additionally, Volvo will have Oculus Rift virtual reality headsets at the public show. The virtual reality headsets gives users the experience of a car being built around them, and traveling in a XC 90.
“We like to use technology not just in our cars, but the car buying pro.cess,” Visser said. “We believe digital leadership can be part of the Volvo strategy.”