BOSTON–(BUSINESSWIRE)–

Enables brands to add participation to every campaign at scale.

Turns authentic consumer content into branded co-created video
marketing that drives the highest response rates on mobile.

Vivoom (www.govivoom.com)
today introduces the Vivoom Participatory Mobile Marketing Platform, a
mobile marketing breakthrough that lets brands and agencies easily add
consumer participation to every campaign at scale, at a fraction of the
campaign’s cost, and that is generating the highest response rates on
mobile. Until today, the platform had been in stealth mode running
pilots across categories ranging from entertainment to retail for brands
such as Universal Pictures and In The Pink Stores, the largest chain of
Lilly Pulitzer® signature store affiliates in the U.S.

“This is the mobile brand marketing solution that consumer brands have
been waiting for,” says Mark Addicks, former CMO of General Mills.
“Vivoom gives brands an easy, repeatable way to add audience
participation to any campaign. Vivoom allows target consumers to
co-create and share content with their networks right from their mobile
device, in a way that allows the brand voice and positioning to come
through.”

The Vivoom Platform changes the game for mobile marketing by automating
the mobile video co-creation process for brands and consumers. Through
it’s patented CoCreate Technology™, Vivoom transforms ordinary
video shot by users with their smartphones into branded, co-created
video spots that they share with friends over mobile, to help brands
expand their mobile footprint and campaign ROI.

Vivoom combines co-creation, real-time delivery, and mobile video into
an a consumer-centric experience that inspires users to participate in
campaigns by co-creating and sharing with friends – exposing brands to
new customers who engage at the highest conversions rates on mobile:

• 60% view-to-completion
• 10% click-through rate on brand offers within shared co-created videos

“Today’s consumers want to participate in building your brand with you,”
explains Vivoom CEO Katherine Hays. “They want to become part of the
brand experience, and brand marketers have been searching for a scalable
way to add participation into campaigns across their media mix because
it’s authentic – and that’s what resonates most with their target
audience and breaks through on mobile.“

According to Hays, it’s been difficult for brands to achieve
authenticity in their marketing while maintaining their brand voice and
control. Vivoom solves this problem by giving consumers an easy way to
co-create mobile videos using the brand’s creative assets – turning
authentic consumer content into co-created mobile video marketing that
drives the highest response rates on mobile.

“Because it’s participatory,” explains Hays, “Vivoom co-created video
spots get incredibly high views-to-completion, are trusted, and are
acted on. And because it uses the brand’s creative assets, Vivoom
maintains the brand’s voice.”

The Vivoom platform is driven by a highly differentiated and proprietary
cloud-based delivery system and the world’s leading visual effects
engine. Vivoom solves brands’ “participation problem” by eliminating the
need to build participation into campaigns as “on-offs” from scratch, to
help brands break through on mobile and resonate with millennials with
brand control that scales.

About Vivoom

Vivoom, the first participatory marketing platform, makes it easy for
brands and agencies to add the power of consumer participation to every
campaign, to drive the highest response rates on mobile and expose
brands to new customers. Vivoom’s investors includes CommonAngels
Ventures, Stage 1 Ventures, and Insight Venture Partners. Learn more at www.govivoom.com.

Contact

Media:
Vivoom
Meredith Hanrahan, 617-229-7373
CMO