AS IF aerial footage of stunning landscapes wasn’t enough, Sunshine Coast and Fraser Coast tourism bodies have embraced the latest technology to show off the best the regions have to offer.
Visit Sunshine Coast and Fraser Coast Opportunities have made the most of the latest virtual reality and 360-degree view video as part of its latest marketing push to promote Australia’s Nature Coast and lure more international travellers to the region.
Bringing together cutting-edge aerial imagery technology and the most beautiful visitor locations across both destinations, the world’s top travel trade and media were treated to a sneak peak of the new creative at Australian Tourism Exchange.
The experiences featured include Rainbow Beach’s Double Island Point, Main Beach Noosa Heads, the Glass House Mountains, Lake McKenzie and the Maheno shipwreck on Fraser Island, the Urangan Pier at Hervey Bay and the Pelican Bank on the Great Sandy Strait.
WATCH: To use the 360 degree feature click and drag in the video pane.
Visit Sunshine Coast acting CEO, Simon Latchford said the world of destination marketing was increasingly competitive.
« To gain a competitive edge, this video project is designed to be incredibly immersive and capture what if feels like to be here, » he said.
« By using 360 degree technology, we hope to showcase our natural attractions and inspire prospective travellers to take their next holiday in our region. »
Fraser Coast Opportunities Interim General Manager, Leigh Bennett, said the response to the project had been extremely positive.
« People have been blown away by the immersive experience and unique perspective of our iconic natural attractions provided by this new technology, » he said.
« It shows the stunning beauty of Australia’s Nature Coast in a whole new light, and the ability to get this to a travel agent in Germany who has never been to Australia is completely exciting. »