Vidyard Offers 5 Ways Brands Can Use Online Video for Marketing

Is your company’s online video strategy stuck in a rut? At the recent Adobe Summit in Las Vegas, Nevada, ran into Tyler Lessard, chief marketing officer at video marketing solutions company Vidyard, who offered five creative ways brands can break out and connect with their customers using video.

Vidyard“Leverage video in a creative way as part of your explainers or product videos by leveraging interactive content to understand more about your actual viewers or your buyers,” Lessard said. “Rather than just showing them what you do, ask them questions throughout the video. Use interactive elements to ask survey questions to gather information from them as a way to not only get them more engaged, but to learn more about them as you go through the content.”

If you’re stuck making only one kind of video, it’s time to explore all the different types fo vides you could create. Adding interactive elements is a great way to deepen engagement. The viewer goes from passive mode to active mode. If this appeals to you, work with a video marketing company that supports interactive elements.

Besides explaining products, videos are a terrific way to create brand identity. If your CEO is expressive and connects well with customers, make him or her a video star. You can also bring a camera to your offices or events, showing viewers what the culture is like.

“Use video for innovative new ways beyond just explaining what you do or how you do it. Culture videos are a great way throughout the year, particularly around the holidays, to build brand affinity with your users,” Lessard suggested. “Sometimes you want to create a video just to make them laugh, just to show them what you are and who you are, and to bring more of a face to your brand for your online audiences.”

For more of Lessard’s creative tips, watch the full video below.

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