KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard,
the video platform for business, has been named a leader in Online
Video Platforms for Sales and Marketing by independent research firm
Forrester Research, Inc. The recognition comes as part of The Forrester
Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which
analyzed the most significant providers in the space.
Vidyard achieved the highest score for current offerings among all
participants in the report, landing highest possible score for 23 of the
39 criteria, including administration, syndication and distribution
features, sales enablement workflows, enterprise application
integrations, reporting and analytics, global support and security.
Vidyard was the only vendor to receive the highest possible scores in
the player features; marketing and lead generation tools; and targeting,
personalization and discovery criteria.
“Vidyard has a clear vision of video’s future that resonates with its
customers and Forrester alike,” wrote analyst Nick Barber in The
Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4
2016. “It understands how important user-generated content (UGC) will be
for brands and businesses, and it plans to roll out further support for
UGC and analysis of it. Its roadmap follows up in-video personalization
with support for real-time rendering of dynamically personalized video
content, which will increase viewer engagement.”
The Forrester Wave methodology included a rigorous process of vendor
surveys, scenario-based product demos, executive strategy briefings and
customer reference calls to validate each vendor’s products and
qualifications. Forrester analyzed nine vendors’ video platforms across
39 criteria.
“I believe that this research shows that video has become a core
component of modern marketing and sales with businesses looking for more
advanced distribution, personalization, interactivity and analytics to
help them turn viewers into customers,” said Michael Litt, Vidyard CEO
and co-founder. “In my view, Forrester’s work proves there’s been a
massive shift in the video technology market beyond publishing and
advertising. Now the conversation is about how to use video to better
connect, engage and convert customers and support the entire buying
journey even after the deal closes.”
In addition to analyzing vendor offerings, Forrester noted the rise of
online video and its growing importance for business. “The
sales-and-marketing-focused OVP market is growing because more firms see
video as a way to address their top challenges of using engaging content
to connect with customers and prospects,” according to the report. U.S.
adults spend nearly two hours a day consuming video, more than any other
online activity, and online video has become a must-have for businesses.
Video conveys emotion much better than the written word, and the human
brain processes it 60,000 times faster than text, according to the
report.
Businesses that want to capitalize on video need to harness their own
video channels and can’t simply rely on YouTube for distribution,
largely because it lacks the rich analytics and integrations that come
with platforms such as Vidyard. Integrations with CRM and marketing
automation platforms enable marketing and sales teams to easily create
and share videos with customers, track their true engagement in the
content and measure its impact on revenue.
“Vidyard is an excellent fit for companies that want more than just a
video repository but want to deploy and measure videos with specific
integrations into CRM systems and MAPs,” Barber wrote.
To view The Forrester Wave: Online Video Platforms For Sales And
Marketing, Q4 2016 in its entirety, visit here: www.vidyard.com/resources/forrester-wave-online-video-platforms-sales-marketing
About Vidyard
Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.