Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users

KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard,
the leading video marketing and video analytics platform for business,
today announced a new suite of integrations with Adobe Marketing Cloud
to help the companies’ shared customers expand their use of video
content and audience engagement analytics to attract, engage, qualify
and convert more customers.

Through the new integration, Vidyard users can now easily embed videos
across their digital properties using drag-and-drop components within
Adobe Experience Manager while tracking detailed video performance data
and audience engagement insights within Adobe Analytics. Customers can
also leverage Vidyard’s new Personalized
Video
solution for delivering personalized video experiences for
each individual viewer by seamlessly weaving their name, company name,
company logo or other unique content directly into the video itself.

“Our customers are using video content to engage and convert their
audiences at every stage of the buying journey, and many of them now
have thousands of videos across disparate digital properties,” said
Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe
Marketing Cloud will help those businesses scale the use of video across
their digital programs and to leverage unique audience engagement
insights to optimize their performance and make smarter decisions.”

Although it is important to provide a variety of content throughout the
sales cycle, video is emerging as the most powerful medium to drive
increased engagement and conversion rates. In a 2015 survey by
research firm Demand Metric, more than 70 percent of marketers reported
that video converts better than other content types, but less than 10
percent are using video analytics to help qualify leads and improve the
results of demand generation programs.

“Vidyard has proven to be a powerful solution for managing our growing
video library, tracking the engagement of each individual viewer, and
creating unique personalized video experiences that help grab people’s
attention,” said Michael Ballard, senior manager of digital marketing at
Lenovo. “The new integration with Adobe Marketing Cloud will help us
scale our video marketing programs in an efficient and controlled manner
while accessing the insights and intelligence we need to make better
decisions on the content we’re producing.”

The skyrocketing growth of online video has created big opportunities
for marketers, but the most effective way to get value out of a video
marketing program is to integrate video analytics and audience viewing
data with other marketing tools where it can be viewed in context and
made actionable. For example, simply knowing that a particular prospect
watched a video to the end is somewhat interesting, but the information
becomes more useful when put in the marketing cloud and viewed in the
context of all the other interactions that individual has had with the
vendor. That is a critical step to helping marketers prioritize leads
and move them through the buying journey.

To learn more about Vidyard’s integration with Adobe Marketing Cloud,
visit us at Kiosk #29 in the Innovation Showcase at Adobe Summit or go
to www.vidyard.com/adobe.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively
reach and engage customers and prospects with highly personalized
marketing content across devices and digital touch points. Eight tightly
integrated Solutions offer marketers a complete set of marketing
technologies that focus on analytics, web and app experience management,
testing and targeting, advertising, audience management, video, social
engagement and campaign orchestration. The tie-in with Adobe Creative
Cloud makes it easy to quickly activate creative assets across all
marketing channels. Thousands of brands worldwide including two thirds
of Fortune 50 companies rely on Adobe Marketing Cloud.

About Vidyard

Vidyard
(Twitter: @Vidyard)
is the industry’s leading video
marketing platform
that helps marketers drive results and ROI with
online video content. With Vidyard, customers can add video to their
websites in minutes, get real-time analytics, syndicate video to social
networks and YouTube, create calls to action, optimize search engine
hits, capture leads, and brand their player skins all from one place.
Vidyard integrates with key marketing automation and CRM tools to
deliver user-level video engagement data, turning views into sales.

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