Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing …

KITCHENER, ON, Dec 03, 2014 (Marketwired via COMTEX) —
Vidyard, a global leader in video marketing and sales enablement
solutions, today launched its integration with the Act-On marketing
automation platform. The integration gives Act-On users the ability
to track video viewing activities of their contacts across all
distribution channels. Marketers can now leverage the resulting video
engagement data to drive qualified leads and help move those leads
through the sales funnel more effectively.

Leveraging the Vidyard integration, Act-On users can track which
videos each contact has watched and how long they remained engaged in
the message. By pushing this data directly into contact records
within Act-On, marketers can enhance lead scoring and nurturing
programs to better qualify prospects and increase conversion
velocity.

« Online video is an important part of Act-On’s own digital marketing
mix, and as a Vidyard customer, we have seen tremendous value in
leveraging the technology to track the viewership and engagement our
videos receive across channels, » said Atri Chatterjee, Chief
Marketing Officer at Act-On. « With the Vidyard integration, our
customers now have the ability to see which videos their prospects
are watching and use that data to better nurture and convert
customers. It’s about giving our customers access to the right data
to make smarter marketing decisions. »

While it’s important to use a variety of content throughout the sales
cycle, video is emerging as the most powerful medium to drive
increased engagement and conversion rates. In a recent survey by
research firm Demand Metric, more than 70 percent of marketers
reported that video converts better than other content types, but
less than 10 percent are using video analytics to help qualify leads
and improve the results of demand generation programs.

With the new partnership, Act-On users can now:

--  Identify video viewers and track which content they watch and for how
    long
--  Use video viewing and engagement data inside Act-On to enhance lead
    scoring and nurturing
--  Speed up their sales cycles with insight on what content interests
    their prospects
--  Generate more leads by adding calls to action, forms or email gates to
    videos
--  Know how effective their videos are at converting prospects through
    the buying journey


« Leading marketers now recognize that video has transitioned from a
‘can be’ to ‘must be’ part of their content and demand generation
programs, » said Chris Kiersch, President of MyBusinessIntegrated, a
leading digital marketing agency specializing in marketing automation
and Act-On implementations. « With Vidyard’s new integration, Act-On
users can now leverage video in a more strategic manner to better
qualify their leads and improve the overall results of their digital
marketing programs. We’re excited to partner with Vidyard to bring
these capabilities to the Act-On community. »

For more information about Vidyard’s integration with Act-On, visit
www.vidyard.com/acton or refer to the Act-On APEX Partner Exchange at
https://www.act-on.com/apexpartners/vidyard/.

About Vidyard
Vidyard (twitter:@Vidyard) is the industry’s leading
video marketing platform that helps marketers drive results and ROI
with online video content. With Vidyard, customers can add video to
their websites in minutes, get real-time analytics, syndicate video
to social networks and YouTube, create calls to action, optimize
search engine hits, capture leads, and brand their player skins all
from one place. Vidyard integrates with key marketing automation and
CRM tools to deliver user-level video engagement data, turning views
into sales.

About Act-On Software
Act-On is a leading provider of integrated
marketing automation software, helping 2,500+ companies to tie
inbound, outbound, and nurturing programs together — across email,
web, mobile, and social. Users achieve superior return on marketing
investment through sophisticated demographic and behavioral data that
increases engagement throughout the customer lifecycle, reduces the
cost of acquisition, and strengthens loyalty. Act-On’s fresh approach
to marketing automation gives sales and marketing professionals full
functionality without the complexity other systems impose, and makes
campaign creation and program execution easier and faster. Act-On
offers a best-in-class professional services team, dedicated customer
support, and the APEX ecosystem of partners to provide clients with
the tools they need to achieve marketing success.

Media Contacts:
Tyler Lessard
Vidyard
[email protected]
Phone: (226) 220-5351

Paige Musto
Act-On Software, Inc.
[email protected]
Phone: (650) 931-2385



SOURCE: Vidyard

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