KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard
today announced the 2016 Video Marketing Awards (VMAs) to recognize
organizations, marketers and sales teams using video content and
analytics in creative ways to connect with more buyers and deliver real
Nominations for the 2016 VMAs are now open. Winners will be announced at
Viewtopia, the annual video marketing summit held on November 9-10 in
San Francisco. Registration for the event opened Tuesday.
VMA entries are due by Sept. 30. Finalists will be notified by late
October and winners will be honored at the VMAs ceremony live at
Video is transforming all facets of the marketing and sales worlds, and
Viewtopia is where you’ll learn some of the biggest ideas and
innovations that are becoming crucial to the future of marketing and
sales. Whether you’re a leader or practitioner, new to video or a
seasoned creator, you’ll discover the impact video marketing can have on
demand generation, content marketing, content production, marketing
operations, sales enablement, and more.
The 10 categories for the 2016 VMAs are:
Video Marketing Campaign of the Year: Awarded to the
organization that has delivered the most impactful video marketing
campaign in 2016.
Best Personalized Video Campaign: Awarded to the organization
who has used Personalized Video in a creative way to crush their
targets and generate significant ROI.
Best Use of Live Video, Webinars or Virtual Events: Awarded to
the marketing team that has used live video, online webinars or
virtual events to achieve great results.
Best Use of Video for Sales Prospecting: Awarded to the
organization that is making the best use of video as part of their
outbound sales prospecting programs.
Best Online Video Presence for a B2B Brand: Awarded to the B2B
organization that is using video most effectively across its website,
social media and other distribution channels to elevate its brand and
increase overall audience engagement.
Small Business, Big Bang: Awarded to the business with less
than 100 employees that has used video strategically to generate big
results and punch above its weight class.
Video Marketing Tech Stack Award: Awarded to the organization
that has demonstrated the most effective use of marketing and sales
technologies to amplify the success of their video marketing programs.
Breakout Video Marketer of the Year: Awarded to the marketing
team who has demonstrated the most progress in establishing or
improving their video marketing strategy in 2016.
Video Marketing Impact Award: Awarded to the marketing team who
has demonstrated the most dramatic ROI and impact on lead generation,
pipeline and closed revenue as a result of a video marketing program.
Video Marketing Trailblazer: Awarded to a visionary marketer
who has championed video marketing within their organization, and
developed a video marketing strategy that has generated significant
results and ROI for the business.
“Video has become more than just a powerful content medium, it’s a
strategic weapon for connecting with more buyers, building better
relationships and ultimately closing more business,” said Tyler Lessard,
chief marketing officer at Vidyard. “We’re excited to host the second
annual Video Marketing Awards to recognize marketing and sales teams
that are using video in strategic ways to generate success for their
Winners of the 2015 VMAs included marketing and sales teams from Act-On,
BenefitMall, Ceridian, Gainsight, Hootsuite, Lattice Engines, Salesforce
and Zuora. Read the 2015
VMAs recap blog to learn about last year’s winners.
Visit the Video
Marketing Awards page to learn about the VMAs and submit an entry.
For more information on Viewtopia or to register, visit www.vidyard.com/viewtopia.
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.