For decades, business professionals have been bound to traditional office layouts and restricted by the length of their power cables and phone cords in terms of where and how they can work. But new technology and organizational strategy are enabling a more digital workplace that innovative organizations can take advantage of for higher-quality workforces and better productivity.
Marketing departments and agencies in particular can benefit from the mobilization and communication enabled by a digital workplace. As marketing has evolved into a more project-based, collaborative discipline, the ability to flexibly rearrange teams and workspaces offers new opportunities for creative management and execution of campaigns and initiatives. A well-designed digital workspace not only enables your team to freely reorganize around your office, but also flexibly contribute from home elsewhere should the need arise.
A modern, flexible, digital workplace is also a valuable attractor to top marketing talent. Today’s cutting edge marketers will often hesitate to join an organization that they perceive to be rigid and out of date. But a marketing operation that values and supports flexibility and communication will be a magnet to high-performing professionals. It will also grow your potential talent pool by opening up more possibilities of working with exceptional talent that is far away and can only contribute remotely.
I asked the president of my company, Bob Van Rossum, to explain how converting to a more digital workplace affects your marketing. Here’s what he had to say: