Video Marketing to Dominate Online Business Strategy Reports EmailWire Press …

(EMAILWIRE.COM, January 13, 2015) Houston, TX -– Businesses are already using videos to market their products and services online. However, it is believed that about 64 percent of businesses see video dominating their overall marketing strategy, because of its viral nature and target audiences find it engaging than any other marketing tool.

It is for this reason EmailWire is continuing to allow its clients to embed videos on all its press release distribution plans. For more information, go to

While there is a plethora of information on video marketing, « The Video Marketing Handbook » provides everything you need to build a video marketing strategy:

« The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video’s performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.

Making video less intimidating, Vidyard will walk you through:

— How to introduce a storytelling culture at your company
— Types of videos you’ll want to produce throughout the funnel
(and their strategic purpose)
— What a typical video marketing budget looks like (for in-house or
outsourced assets)
— Defining your video marketing goals and strategy
— Using analytics to determine your success with video
— Generating new leads with embedded CTAs
— Using video viewing data to score and qualify leads
— And much, much more!

To start driving real business results with your video marketing today, get this free handbook:

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