[VIDEO] Marketing Land Live #7: April Fools’ gags gone bad, Snapchat 2.0 & more


Google loves to celebrate April Fools’ Day, but things didn’t go so well this year when a Gmail prank took things too far and caused a loud backlash from many users. That was the lead topic on the most recent edition our weekly live video show, Marketing Land Live.

Marketing Land’s Ginny Marvin, Amy Gesenhues and Tim Peterson joined me for a conversation that also covered Snapchat’s big announcement last week, the latest on what brands are doing with live video and Google’s plans to overhaul the AdWords interface. The show runs about 48 minutes and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.

We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.

Show Notes

Snapchat’s updated policies hint at bigger search, ad ambitions

Snapchat is testing ads that contain advertorials like listicles

Snapchat: Chat 2.0

Periscope hits 200 million live video broadcasts on its one-year anniversary

Live video sharing storage platform Katch makes it possible to search its 1M archived videos

How GE uses live video to tell stories humanize the industrial side of the brand

Google is completely redesigning AdWords: Offers first peek

Instagram welcomes minute-long videos for all accounts

Twitter simplifies conversion tracking audience segmentation with universal tag

Report: Facebook Messenger might become your new mobile wallet

Google launches its giant mobile search ads for automakers in the US

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