Video content key to marketing strategies, ITV considering bid for Entertainment One and Sling TV trail multi-stream …

Video content key to marketing strategies

The recently published ‘Video Content for Engagement’ study proves that video has become a key element within content marketing strategies, with budgets expected to increase.

The survey by the Content Marketing Association says that 71% of marketers believe that brands should invest more in video.

The Content Marketing Association’s MD, Clare Hill says that “There’s been an explosion in branded video content as the platform gives an unparalleled opportunity for brands to deliver value to customers through engaging content. With content marketers currently spending on average up to a quarter of budgets on video content, the exponential growth that this budget is set to see over the next year as video continues to excel in importance and value for brands is extremely exciting.”

ITV considering bid for Entertainment One

UK broadcaster ITV is considering a deal for Canada’s Entertainment One, according to the FT.

After being forced to raise new debt, the London-listed company valued at £678 million, is still trading but at only half its capacity and has since become a takeover target.

Following a period of positive growth, ITV has managed to sustain high advertising revenues and is in an excellent position for the deal.

Sling TV trails multi-stream service

Sling TV reveals a new beta multi-stream service in the US, priced at $20 a month, or free for seven days for new customers.

The new service features live and on-demand content from Fox Networks Group brands and will allow the consumer to stream on up to three devices simultaneously inside or outside the home.

“Since launch, our customers have asked for more channels and multiple streams. We believe our new multi-stream service, anchored by a strong lineup of Fox content, including top franchises like ‘Empire’ and ‘The Americans’ on FOX and FX, as well as access to Major League Baseball in 15 markets, including the New York Yankees, is the first step in answering their requests,” said Roger Lynch, CEO of Sling TV. “We look forward to incorporating our customers’ feedback throughout the beta phase as we evolve the multi-stream service to include additional channels, features and functionality.”

DTG Staff  |  15.04.2016

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