Video: 5 Warning Signs It’s Time for a Change in Leadership at the Top of Your Marketing

Marketing is moving fast, and its leaders must be able to keep up or risk falling behind in the blink of an eye. Some 76% of marketers agree that our field has evolved more in the last two years than the previous 50 put together. Even a top performer who was on the cutting edge of their field a a few years ago can easily fall back to the middle of the pack if they’re not constantly vigilant about learning new skills and improving their work.

When a key marketing executive is out of date, they hold back the entire business. But in the hectic day-to-day operations of marketing, it can be difficult to identify a weak link that needs reinforcement or, potentially, replacement.

The president of my company, Bob Van Rossum, has spent years as a marketing executive recruiter engaging and interacting with marketing leaders of all kinds and at all levels. While every case is unique and needs its own consideration, he’s found a few consistent indicators that can serve as red flags that things aren’t right and need special scrutiny from the highest level of business. I was able to get Bob in front of the camera to share his thoughts on the matter; here’s what he had to say:

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