The marketing storm for the all-new 2016 Toyota Hilux continues ahead of its launch in the second quarter of this year – the highly-awaited pick-up truck has been featured in a new ad, starring Malaysian professional MMA fighter, actor and model Peter Davis.
The 60-second spot sees Davis talking about power, comfort and style, and how it relates to himself and the Hilux. At the end, the video invites viewers to sign-up for the Hilux Beyond Excitement event, the Selangor leg of which is happening on May 6 to 8.
According to Toyota, attendees will be able to watch the Hilux “conquer various obstacles,” and 10 winners will also be able to ride with Davis during the event. Passes are only offered on a first-come, first-serve basis, however, so if you do want to participate, it would probably be best to sign up as soon as possible.
Of course, those who just want to see the Hilux inside and out can also catch the Toyota WOW Road Tour – it will make its final stop in Kelantan next weekend, on April 23 and 24. We’ve also captured a full gallery of the pick-up, which you can see here.
The new Hilux is open for booking, with prices starting at RM89,900 for the single cab 2.4 4×4 manual, followed by the double cab 2.4 4×2 manual at RM91,900. Moving up, the 2.4 Standard 4×4 manual will retail at RM99,900. Nearer the top of the range, the 2.4G 4×4 manual will cost RM109,900, while the 2.4G 4×4 auto will wear a sticker price of RM121,900. At the top sits the 2.8G 4×4 auto, priced at RM133,900.
The Hilux is all-new under the bonnet – you get a choice of either 150 PS/400 Nm 2.4 litre (343 Nm for manual models) or 177 PS/450 Nm 2.8 litre GD turbodiesel engines, mated to six-speed manual (with a rev-matching function for downshifts) and automatic transmissions.
Available kit includes automatic LED headlights, machine-finish 18-inch wheels, keyless entry, push-button start, a 4.2-inch colour LCD multi-info display, a DVD infotainment system with a 6.1-inch touchscreen and Bluetooth connectivity, seven airbags and Vehicle Stability Control (VSC).
GALLERY: 2016 Toyota Hilux at Toyota WOW Road Tour