MUMBAI — Google put the spotlight on Indian cinema search experiences at a special event Jun. 16 at the Taj Land’s End to commemorate the country’s biggest addiction and to help its global reach.
India’s passion for cinema has inspired Google to create a range of immersive search experiences especially for Indian cinema, and all because one in 10 mobile searches by Indians is about cinema! If you ever wanted to know all about the labyrinth that is the Kapoor family, or about films, actors, song lyrics, film trivia, trailers, screening times and more, it is all available a click (or two) away.
These search experiences were highlighted by host Karan Johar, Google India’s marketing head Sapna Chadha and search product manager Satyajeet Salgar.
“Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phones and ask Google about their favorite films, actors or songs, they get a delightful, local experience,” explained Chadha.
Google also released a video tribute to Indian cinema featuring Vicky Kaushal that showcases these search experiences. Highlighting the way search has evolved, Salgar showcased answers and carousels powered by the Knowledge Graph, movie show times and featured snippets. So depending on the question — whether it is “What movies are Anil Kapoor and Ranveer Singh starring in together?” or “What are the show times for the latest film or the latest songs of a singer?” — Google Search now yields contextual answers.
Salgar also revealed that the searches for Salman Khan were more than that of two Hollywood superstars combined, including Tom Hanks, while Karan Johar was searched more than Steven Spielberg and Martin Scorcese put together! Quipped Johar, “Who are they?”
Later, Johar even hosted a live QA session on Hindi cinema with hampers for the winning contestants and three audience members.
Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 50,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome and YouTube.
Watch Google’s tribute video to Indian cinema featuring Vicky Kaushal: