Velcro sticks up for its name, Exploratorium VR, Trump takes on Facebook

  • A sample of Velcro brand hook and loop fastener. Velcro released a music video with a message it hopes will stick as well as its products, titled “Don't Say Velcro.” Photo: Bill Sikes, Associated Press



Sticky situation

The New Hampshire company that makes Velcro hopes the message in its new marketing video will stick as well as its products. The video features actors portraying trademark lawyers pleading with the public to refer to other “scratchy, hairy” products as “hook and loop” fasteners. CEO Fraser Cameron says he wants people to know there’s a difference between Velcro brand products and others. Velcro was invented by a Swiss engineer in the 1940s after he studied burrs that stuck to his dog’s fur and his wool pants. It has been used on everything from spacesuits to diapers.


at the Museum

The Exploratorium is hosting a month of events called Field of View related to virtual reality and other high-tech experiences. As part of the program, VR movie “Collisions” by artist Lynette Wallworth takes viewers to the indigenous people of a Western Australia desert; it is shown on Thursday evenings and on weekends. Reservations are needed, though tickets to the film are included in the museum entry fee. Also Thursday evening, a series of presenters will help the audience “tour the inner and outer edges of new media experiences.”

Tweet of the day

“Facebook was always anti-Trump. The Networks were always anti-Trump hence, Fake News, @nytimes(apologized) @wapo were anti-Trump. Collusion?”

— The president, days after


agreed to provide material to congressional investigators probing Russia interference in the 2016 election. (He added: “the people were Pro-Trump!”)

Facebook shares Wednesday closed up 2 percent at $167.68.

From San Francisco Chronicle staff and news services. See more items and links at

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