KAYSVILLE — Since starting her own marketing business, KickFire, a year and a half ago, 36-year-old Janelle Page has been on a mission to market other businesses. However, she has taken that mission to a personal level, releasing a video to market herself in search of a husband after four years of the single life following a divorce.
Page was spurred on to the video idea after getting harassed by her coworkers, who would tease Page for sending out work-related emails on a Friday or Saturday night.
“I’ve decided to finally take my marketing skills and market myself,” Page, CEO of KickFire, said. “For three years, family and friends have been harassing me to engage in my personal life with the same enthusiasm and laser-like focus I employ in other areas of my life to find the ‘perfect’ man. I mean, I promote, market, network, and coach other people and businesses to success, so why not myself?”
Page discovered that online dating can be brutal, and it actually goes about the process backwards when it comes to finding a mate.
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Man hunt
“When you meet someone in person, there is an attraction, so you want to get to know them,” Page said. “A photo is nothing, so you start emailing and you create this emotional connection. When you meet them for your first date, there is a letdown because you get your hopes up, but then there is no chemistry.”
After trying online dating for a time, Page has spent the last year focusing on her kids, ages 6, 8, and 10-year-old twins, along with her business. She said she is happy with life, but admits there is something missing.
“When I hold still for a minute when I’m not consumed with my kids and work, I feel an emptiness,” Page said. “My life is really complete and happy, but I realize I want to share it with someone, so I decided to take everything I know about marketing to find that stellar man out there for me. Just like finding the ideal client where we design custom and effective campaigns to reach them for businesses, I can be super strategic in dating.”
During Thanksgiving break, Page began interviewing family, coworkers and friends for her video, creating over three hours of video, condensed into an 8-minute video located on YouTube at http://kick-fire.com/manhunt/.
Page had planned to release the video at the beginning of the New Year, but her friends and family jumped the gun, sharing her video a week before Christmas. It received over 700 views in the first 24 hours and landed the KickFire CEO with four qualified dates.
At first Page was shocked to see how fast her video has surged just with friends sharing the video on Facebook, but in reality, Page realizes there is a huge surge in online dating profiles right now with the start of the New Year of people who have decided they want to get serious about finding true love in 2015.
Science even suggests Page’s #ManHunt initiative may be on the right track to the future of dating.
“As it turns out, there is an algorithm for love — it’s just not the ones that we’re being presented with online; in fact, it’s something that you write yourself,” said Amy Webb in her TED Talk, “How I hacked online dating.”
Webb explains that by limiting choice — by being “picky” and selective — and working within personal constraints, “whether you’re looking for a husband or a wife or you’re trying to find your passion or you’re trying to start a business, all you have to really do is figure out your own framework and play by your own rules and feel free to be as picky as you want.”
Page has friends and family members talk in the video about why she would make a good spouse, such as the fact that there is never a dull moment with her, she loves trying new things and enjoys being active in the outdoors. They also talk about what issues might come up being married to her, including the fact that she does not like watching TV because she feels it is unproductive. Page then lists out a few deal breakers, including a man who smokes or is hooked on video games.
“I may not be asked on as many dates as I used to, but the ones I do go on will be quality candidates, just like why laser-beam focused marketing is so powerful trying to get the right clients,” Page said. “You may get fewer phone calls, but you cut through the crap, hone in on the target and the one who calls is ready to buy.”
After watching the video, if there are any takers, email Page at janelle@kick-fire.com or call at 801-800-8608.