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TVN taps Brightcove Video Cloud to enable multiscreen online video

TVN has embarked upon a programme of enhancing its core delivery infrastructure as it aims to deliver broadcast-quality video via desktops and mobile devices.

The Polish commercial, free-to-air television network provider has selected the Brightcove Video Cloud online video platform to manage and distribute its range of advertising-supported news and entertainment video content across the multiscreen estate. “We are committed to providing our audience with the highest-quality video experiences possible on the device of their choice,” explained Maciej Maciejowski, board member in charge of new business development. “Brightcove’s solutions for delivering premium video content across multiple platforms with support for advertising and social sharing will strongly support the success of our video initiatives in the future.”

Video Cloud will see use in applications to manage and deliver a broad range of short-form content. TVN will have the ability to create content that is accessible across HTML and Flash-based devices so that the TVN viewing experience is reliable and consistent across all devices. Additionally, by taking using Video Cloud’s ability to integrate fully with leading advertising networks and servers, Brightcove says that TVN can deliver a much richer, more interactive advertising experience.

The new solution will also be at the heart of TVN’s plan to re-launch its X-Link service business-to-business portal through which it syndicates short-form video content. With this initiative, TVN is confident that it can “empower” businesses to deliver “exciting, high-quality” content through a professional-grade video player.