Video monetization platform, Tremor Video, today announced Doug Cambell’s appointment as its Chief Strategy Officer. In his new role, Doug will be responsible for identifying, evaluating and implementing new strategic opportunities in line with Tremor Video’s business objectives and growth initiatives. Doug will be leading acquisitions and strategy development across the company’s business and will report to the CEO, Mark Zagorski.
Doug brings over 25 years of experience in growing digital businesses and, most recently held the position of Senior Vice President of Strategy and Corporate Development at Nielsen, the global measurement and data analytics company, where he drove organic strategic growth as well as through MA. Prior to Nielsen, Doug was the Chief Operating Officer at eXelate where he led the sales, data science and data exchange business operation. Doug also led the sale of eXelate to Nielsen in March 2015.
Mark Zagorski, CEO of Tremor Video said, “I am delighted to welcome Doug to the Tremor Video team. This is an exciting time for our company as we pursue our future as a fully programmatic pure play video Supply Side Platform. Doug’s success in creating value at his previous companies gives me confidence that he will play a similar role at Tremor Video, especially as the markets shift to OTT and CTV and we direct our energies and focus towards that dynamic future.”
“I’m thrilled to be joining Tremor Video during this time of incredible growth and market opportunity. Tremor’s superior technology, the strong relationships with leading video and broadcast publishers, and the value we bring to agencies and brands are foundational for developing the next generation technology platform for video,” Doug Campbell said. “I’m looking forward to working with Mark and the leadership team to build on their successes driving innovation for our customers and growth for our stakeholders.”
Doug Campbell holds a B.A. in Accounting and Economics from the University of Pennsylvania and an MBA from Columbia University.