Trai to look into unsolicited online video ads downloads

NEW DELHI: The Telecom Regulatory Authority of India (Trai) will hold a session this month with industry experts to examine concerns on unsolicited online video ads that download automatically without consumers’ knowledge, pushing data costs.

The Trai seminar, being organised in Hyderabad on October 24, is expected to offer insight into whether such downloads need to be regulated, officials said. “These unsolicited ads on some sites and social media platforms which download automatically without user knowledge, lead to data consumption.

The question is should there be rules and regulations around them, given the non-transparent way in which data usage is happening,” said an official.

Officials said the issue is not about content regulation as Trai is not checking the content of these online ads.

“It is about non-transparent way in which data usage is happening. At about 20-30 paise per MB, data is expensive. So the issue needs to be examined,” said the official.

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