The Pitch: Advertising and marketing news for 11.14.17

Native Collaboration created marketing materials for the Native American Storytellers Film Festival.

Native Collaboration created a website, banners and film posters for the inaugural Pocahontas Reframed: Native American Storytellers Film Festival at the Byrd Theatre this weekend.

Circle S studio completed two TV spots for TowneBank Richmond. The spots, highlighting individual TowneBank members and their bankers, feature women’s clothing company Frances Kahn and banker Curt Straub and the Cameron K. Gallagher Foundation and banker Ty Crone.

The Martin Agency released a video for Purina called “This Old Horse.” The 90-second video promotes the pet food maker’s Equine Senior feed and aims to highlight horse rescue awareness.

Martin launched its latest campaign for Geico called “Count On.” The first 30-second spot, called “Game Night,” features a sloth drawing pictures at an extremely slow pace, followed by a spokesman saying, “As long as sloths are slow, you can count on Geico saving folks money.” Martin also released its latest spot for Geico’s “It’s Not Surprising” campaign. Titled “Dawg,” the spot stars American Idol’s Randy Jackson judging a kennel club dog competition.

The King Agency completed four web videos and a landing page for Sentara Martha Jefferson Hospital Cancer Center in Charlottesville. The videos highlight four hospital patients and their cancer survival stories. The spots were shot and edited with local studio Spang.

The Richmond office of Solutions Advisors picked up 11 National Mature Media Awards. The office won golds in website design for two retirement communities: Applewood in New Jersey and Fox Hill in Maryland. It was also recognized for direct mail and collateral creative campaigns for five other retirement communities across the country.

Randall Branding launched websites for local engineering firm Timmons Group and Sabot at Stony Point school. The agency designed logos for event planning business Wonder Event Strategy and St. Andrews Episcopal Church in Richmond. Randall also picked up local logistics service Orange Grove Fleet Solutions as a website client.

Addison Clark was hired by OnCampus Brands for college marketing services.

Addison Clark was hired by OnCampus Brands, a local business development service focused on college campus retail. Work will include design of online sales materials for brands such as Firehouse Subs and Smoothie King, as well as email marketing support.

A student team from the Brandcenter has been selected by Greater Richmond Partnership and ChamberRVA to help with their talent attraction efforts at the South by Southwest Interactive tradeshow in March. The team was selected over 13 other teams in a branding competition and will travel to the tradeshow in Austin, Texas, to help the groups promote Richmond to tech executives. Team members include first-year students Andrew Allen, Megan Reilly and Ariana Safari, who will help staff a booth at the show.

Brandcenter alum Charles Hodges launched Arts Letters Creative Co. with Google as its first client. The agency’s leadership team includes Rich Weinstein and Letitia Jacobs, most recently with The Martin Agency. Its staff includes 10 Brandcenter grads.

Ndp won a gold in the eHealthcare Leadership Awards for its digital “Stroke” campaign for University Health System in San Antonio, Texas. The competition drew about 1,000 entries and recognizes healthcare-specific websites and digital communications.

The Idea Center launched a new website for Virginia Eye Institute and an e-commerce site for Ashland-based Agee Woodworks. It was hired by Henrico-based All-Star Orthodontics to redesign its website and implement a digital marketing campaign with YouTube, Google, Facebook and Instagram advertising.

Think was hired by Midlothian-based Village Bank to roll out a campaign promoting its new branch location in New Town Williamsburg. Work includes print and digital ads and a news sponsorship. Think was also hired by local food producer The Green Kitchen to build a business identity package and update its social media presence.

Barber Martin Agency moved its office to 1408 Roseneath Road in Scott’s Addition and launched Quick Brown Fox, a video post-production division.

CarMax created a 90-second video to respond to a parody used-car ad that went viral on YouTube with more than 5 million views. The parody ad, by California writer-director Max Lanman, offered to sell his girlfriend’s 1996 Honda Accord starting at $499. The used car retailer responded with its own video offering to buy the car and other items in the ad for $20,000. As of Monday, the response video, produced by North Carolina-based agency McKinney, had received more than 293,000 views.

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