PROVIDENCE, R.I. (AP) — The Latest on the Rhode Island tourism video that mistakenly showed Iceland (all times local):
A Rhode Island official involved in the disastrous rollout of a tourism campaign that included a video mistakenly featuring a scene from Iceland has resigned.
Democratic Gov. Gina Raimondo (ray-MAHN’-doh) on Friday said chief marketing officer Betsy Wall had resigned following a week that began with the introduction of a logo and a tagline, « Cooler Warmer, » that left many state residents scratching their heads.
The week got worse when it was revealed a scene from a promotional video for Rhode Island featured a clip from a concert hall in Reykjavik (RAY’-kyuh-vik). The video made international news.
Raimondo says the state will drop the « Cooler Warmer » tagline but keep the logo, designed by the man who came up with the « I Love NY » logo.
Wall lives in Massachusetts and led its tourism bureau until last year. She took responsibility for the Rhode Island tourism campaign rollout mistakes.
The Rhode Island governor’s office says there will be accountability for the botched tourism campaign that included a scene from Iceland on a video promoting the state.
Gov. Gina Raimondo’s spokeswoman, Marie Aberger, says the errors were unacceptable but declined to provide details of what the repercussions would be.
One GOP lawmaker called on the Democratic governor to fire the state’s top marketing official.
Rep. Doreen Costa, a North Kingstown Republican, says Chief Marketing Officer Betsy Wall should be fired immediately from her $135,000-a-year job and replaced with a Rhode Islander.
Wall lives in Massachusetts and led its tourism bureau until last year.
Wall says she takes primary responsibility for the problems with the rollout but is trying to fix the mistakes and move ahead.