SACRAMENTO, Calif.–(BUSINESS WIRE)–Capturing the pastoral story of ranching life and the family commitment
to the animals it raises, Superior Farms released its latest digital
short. Shot like a film and featuring Ryan Mahoney and the Emigh family,
the three-minute piece provides an intimate window into the daily life
of a lamb shepherd and one family’s deep-rooted connection to the land.

Anders Hemphill, Vice President of Marketing Brand Strategy for
Superior Farms, has led production of the series. “It’s one thing to
talk about our ranchers as stewards of the land, but it’s another to
really capture it and then share it,” said Hemphill. “We’re proud to
work with family farms like the Emigh’s throughout the western states
and we believe that by sharing their stories through videos like this
one, people will gain a better understanding of where their food comes
from and the kinds of people who are raising that food,” added Hemphill.

The video, “Life Comes from the Farm,” located at http://superiorfarms.com/our-ranchers/
captures Mahoney, his 6-year-old daughter, and his 87-year-old
grandfather, at work on the Emigh family’s ranch. “The core philosophy
of the business is to put the animal first; it’s a long-term investment.
Sustainability is at the core of what we’ve been doing as a family for
150 years,” says Mahoney. “We pride ourselves on working quiet and
working correctly and making sure that that animal has the strongest,
healthiest, happiest life possible. You make sure that things are held
together because it’s your obligation to your crop, your family, your
community and your country.”

Superior Farms, founded in 1964 with headquarters in Sacramento,
California, is North America’s largest processor and marketer of lamb.
The company is the recognized leader in the retail and foodservice
markets it serves. An ESOP Company (Employee Stock Ownership Plan),
Superior Farms is an employee-owned company whose 400+ members take
pride in their individual roles and contributions to the company’s
success. The Superior Farms’ family of brands includes, Superior Farms,
Cascade Creek and Farmer’s Mark.