Superior Farms Captures Family Ranching In New Video Series

by Superior Farms
Posted: Thursday, September 28, 2017 at 3:22PM EDT

SACRAMENTO, Calif.– Capturing the pastoral story of ranching life and the family commitment to the animals it raises, Superior Farms released its latest digital short. Shot like a film and featuring Ryan Mahoney and the Emigh family, the three-minute piece provides an intimate window into the daily life of a lamb shepherd and one family’s deep-rooted connection to the land.

Anders Hemphill, Vice President of Marketing Brand Strategy for Superior Farms, has led production of the series. “It’s one thing to talk about our ranchers as stewards of the land, but it’s another to really capture it and then share it,” said Hemphill. “We’re proud to work with family farms like the Emigh’s throughout the western states and we believe that by sharing their stories through videos like this one, people will gain a better understanding of where their food comes from and the kinds of people who are raising that food,” added Hemphill.

The video, “Life Comes from the Farm,” located at captures Mahoney, his 6-year-old daughter, and his 87-year-old grandfather, at work on the Emigh family’s ranch. “The core philosophy of the business is to put the animal first; it’s a long-term investment. Sustainability is at the core of what we’ve been doing as a family for 150 years,” says Mahoney. “We pride ourselves on working quiet and working correctly and making sure that that animal has the strongest, healthiest, happiest life possible. You make sure that things are held together because it’s your obligation to your crop, your family, your community and your country.”

Superior Farms, founded in 1964 with headquarters in Sacramento, California, is North America’s largest processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves. An ESOP Company (Employee Stock Ownership Plan), Superior Farms is an employee-owned company whose 400+ members take pride in their individual roles and contributions to the company’s success. The Superior Farms’ family of brands includes, Superior Farms, Cascade Creek and Farmer’s Mark.

Source: Superior Farms

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