Singapore Press Holdings (SPH) has invested S$6.8m in calm selling organisation Brand New Media Singapore (BNMS).
Through a investment, both parties aim to offer advertisers video solutions for integrated selling campaigns opposite mixed hold points.
Clients, pronounced BNMS, will be means to suffer a stronger holistic resolution for calm origination and targeted distribution across print, digital and radio.
Other than video calm marketing, BMNS also specialises in manageable promotion and it also operates a network of lifestyle video channels that can be found during www.tv4me.sg. BNMS also has a data-centric ecosystem that provides insights on an extended observation experience.
BNMS’ calm selling services will have a event to be protracted and leveraged by SPH’s attribute with clients, editorial capabilities, a far-reaching assembly strech by a many media properties, and also entrance to low consumer information and insights.
Julian Tan, conduct of SPH Digital Division, said: “In new years, expenditure of online videos has seen a solid arise in Singapore. This highlights a aptitude of videos not only to consumers though also as a pivotal selling apparatus for brands and advertisers.”
“SPH’s vital investment into BNMS comes during an well-suited time as we essay to element and raise a video storytelling capabilities.”
Damien Bray, CEO of Brand New Media, Asia said: “We are intensely vehement about a opportunities presented by a SPH’s investment into BNMS. The SPH and BNM partnership brings together a marketplace heading calm selling services of BNM with a many strengths of SPH – Trusted and convincing editorial mastheads with endowment winning calm creators, vast scale audiences, influencers and low data, to capacitate smoothness of best use calm selling for code partners. BNM looks brazen to operative with SPH to move a whole new turn of creation to a media marketplace in Singapore.”