Singapore Press Holdings (SPH) has invested S$6.8m in content marketing firm Brand New Media Singapore (BNMS).
Through the investment, both parties aim to offer advertisers video solutions for integrated marketing campaigns across multiple touch points.
Clients, said BNMS, will be able to enjoy a stronger holistic solution for content creation and targeted distribution across print, digital and radio.
Other than video content marketing, BMNS also specialises in responsive advertising and it also operates a network of lifestyle video channels which can be found at www.tv4me.sg. BNMS also has a data-centric ecosystem which provides insights on an enhanced viewing experience.
BNMS’ content marketing services will have the opportunity to be augmented and leveraged through SPH’s relationship with clients, editorial capabilities, a wide audience reach through its many media properties, and also access to deep consumer data and insights.
Julian Tan, head of SPH Digital Division, said: “In recent years, consumption of online videos has seen a steady rise in Singapore. This highlights the relevance of videos not just to consumers but also as a key marketing tool for brands and advertisers.”
“SPH’s strategic investment into BNMS comes at an opportune time as we strive to complement and enhance our video storytelling capabilities.”
Damien Bray, CEO of Brand New Media, Asia said: “We are extremely excited about the opportunities presented by the SPH’s investment into BNMS. The SPH and BNM partnership brings together the market leading content marketing services of BNM with the many strengths of SPH – Trusted and credible editorial mastheads with award winning content creators, large scale audiences, influencers and deep data, to enable delivery of best practice content marketing for brand partners. BNM looks forward to working with SPH to bring a whole new level of innovation to the media market in Singapore.”