Sovrn Releases HTML5 VPAID Video Support

BOULDER, Colo.–(BUSINESS WIRE)–Sovrn, advocate and partner to independent publishers, who
represent more than 80,000 websites, has released HTML5 VPAID support
giving publishers and demand partners more options for faster, flexible,
cross-device video advertising.

Like a scene out of Monty Python and the Holy Grail, Flash is not
dead yet. But HTML5 VPAID 2.0 is helping to hasten its demise. HTML5
VPAID gives publishers more flexibility to monetize ads across desktop
and mobile at much faster speeds than Flash-based video and advertising.

Sovrn has coupled HTML5 VPAID with Sovrn’s Smart Waterfall which
automatically prioritizes bids from partners who return lower amounts of
VPAID errors. Contrary to their name, VPAID errors are usually not
errors but people taking advantage of publishers’ video inventory for
their own gain.

“HTML5 VPAID, coupled with Sovrn’s Smart Waterfall, is the continued
evolution of giving publishers better advertising tools,” said Kevin
Gentry, Video Product Manager at Sovrn. “With HTML5 VPAID support we can
provide publishers a better, faster experience for their audience across
whatever device they are using.”

Sovrn’s HTML5 VPAID solution offers publishers a myriad of benefits and
features including:

  • Easy installation, no complicated macros
  • Ad tag determines HTML5 or Flash video type
  • Real-time reporting and analytics
  • Self-service tag creation
  • Floor price control
  • Player size agnostic
  • Pre / Mid / Post Roll capabilities

Publishers interested in video advertising can contact Sovrn at [email protected]
or sign up today at

About Sovrn

Sovrn believes content creators and publishers are the soul of the
Internet. Their content is what makes the Internet great. That’s why we
give content creators tools to make money; access to distribution and
scale to grow their audience; and a massive data commons for
extraordinary insights. At Sovrn we don’t just plug into the online
advertising ecosystem. We own operate a proprietary ad technology
stack with direct connections to every major buyer in the world. Sovrn
is headquartered in Boulder, Colo. with offices in Denver, New York and
London. For more information, please visit
or follow on Twitter @SovrnHoldings.

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