Snapchat hits 10B daily video views, catches adult to Facebook

Dive Brief:

  • Snapchat is achieving fast expansion in daily video views recently reaching a 10 billion mark, adult from 8 billion in February.
  • The series of views is mostly driven by a user bottom formulating a vast volume of video to be watched. Bloomberg reported some-more than a third of Snapchat users are formulating “stories.”
  • Reports about Snapchat’s turn of user-generated calm come at a time when Facebook is holding measures to quarrel a trend of decreased calm combined and common by a users, according to a news by The Information from progressing this month.

Dive Insight:

Despite carrying a comparatively tiny user bottom in a amicable media universe, Snapchat’s footprint is flourishing quickly. And a messaging app’s surge in views should assistance it waylay some-more ad dollars as well. According to eMarketer, U.S. video ad sales in 2015 were $7.46 billion.

Even yet a implausible daily video perspective stats on Snapchat are during slightest partially a outcome of a highly-engaged users as both creators and consumers of content, a perfect volume of video views benefaction an attractive marketing opportunity. Being means to daub into both organic video calm that appeals to Snapchat users, as good as video ad formats on a height could uncover potentially remunerative gain for brands. Snapchat users have clearly demonstrated an affinity for video content, that decreases a risk of entry.

Snapchat’s many new gratefulness was $16 billion. The app has some-more than 100 million daily users spending around 30 mins a day observation content. For comparison, during a new Q1 gain call, Facebook pronounced a normal user spends 50 mins a day opposite a whole organisation of apps including Facebook, Instagram, Messenger and WhatsApp. Back in November, Facebook pronounced it was saying 8 billion daily video views, a figure that has certainly increasing since, though a fact that Snapchat has a much smaller assembly (Facebook has 1.65 billion users), shows a messaging app’s strength.

Recommended Reading

Bloomberg:
Snapchat User `Stories’ Fuel 10 Billion Daily Video Views

Adweek:
Snapchatters Are Now Watching 10 Billion Videos Every Day

Marketing Dive:
Facebook crushes Q1 estimates interjection to bang in mobile, video ads




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