As compared to Facebook and Twitter, Snapchat is still a relatively small social network, but its approximately 100 million users, who are simply addicted to it, represent huge numbers of potential customers and all savvy digital marketers want to take advantage of it. This video-centric social media app invaded mainstream consumer awareness recently, especially amongst people under the age of 35. The ‘niche’ social network has fused its ‘disappearing’ video with addictive methods of content delivery, unique design and a fresh twist on digital marketing. Snapchat users now view 10 billion videos a day, which is 5 times higher as opposed to a year ago.
The social network has about 100 million users who are active on the app for about 25 to 30 minutes every day. In contrast, Facebook has more than 1 billion users and yet its video views are neck-and neck with Snapchat. This is an indication of Snapchat’s potential and power. There are several reasons why businesses want to include it in their digital marketing strategy:
- First, Snapchat can be very effective in building exposure for your business and communicating brand values via storytelling. You can bring your brand to life through video snaps and give your audience valuable content. For instance, you can share product demonstrations and quick tutorials and tips.
- When you wish to connect with your customers, transparency is essential and this is exactly what Snapchat can provide. You can show behind-the-scenes footages to give customers an idea of what happens on a daily basis.
- You can also incentivize customers via Snapchat by getting them involved and encouraging them to act. Give sneak previews of upcoming events or show them live coverage of events. You can also run contests and giveaways.
Now, you need to know how to use Snapchat for marketing and these 3 ways can help you do exactly that:
Stories Feature: Your Snapchat Story can offer you lots of exposure as they are stored for 24 hours and shared across contacts. Furthermore, you can keep adding to your story as you see fit and they will be visible for 24 hours. You can introduce daily themes, provide commentary for a live event, share insight into the company like an office tour etc.
Temporariness: Snapchat is an excellent platform to give users a sneak peek into your products. Offer it exclusively to your Snapchat contacts. This will help members feel part of an elite club as they will be offered access to something special.
Extra Features: Snapchat offers you text and drawing abilities along with several filters. For instance, you can use Snapchat geo filters for highlighting your location and send a message to customers in the same area to get in touch or participate in a competition like sharing, etc. You can also use themed filters of Snapchat for marketing purposes. SnapGeoFilters.com is pretty helpful service in this regard.
Lots of brands have incorporated Snapchat in their marketing strategy and are reaping the rewards of video exposure, which is fast and effective.