WASHINGTON, DC – February 9, 2016 — Today, SmartBrief is launching a cutting-edge technology to support in-line video advertising in an e-mail format within the company’s nearly 250 B2B newsletter publications. Used in combination with text ads, the new video unit outperformed standard display ads by an average 70 percent, based on pre-launch testing. In some instances, it outperformed by nearly 300 percent.
The Video-Text ad uses new technology to deliver a user experience optimized for every e-mail client and device, serving either in-line video, animation or a static image based on the platform the reader uses to open the message.
According to a 2015 survey conducted by the Interactive Advertising Bureau, 67 percent of brand marketers said that they expect to shift ad budgets in 2016 away from TV and to digital video. The Content Marketing Institute’s 2015 benchmarking studies rank video among the most effective tactics for both content marketing and lead generation. While marketers seek to justify the additional cost of video, e-newsletter advertising units will allow for effective measurement of impressions and conversions.
“SmartBrief video ads are one more way for marketers to tell their story – and with SmartBrief, marketers know they’re reaching the right audience,” said Rick Stamberger, CEO of SmartBrief.
Serving more than 5.8 million senior executives, thought leaders and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry and is based in Washington, D.C. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 200 trade associations, professional societies, nonprofits and corporate entities.