Singapore Press Holdings has acquired a 35 per cent interest in video calm selling dilettante Brand New Media Singapore (BNMS) in a understanding value S$6.8m.
SPH pronounced it will give a advertisers entrance to “world class” video calm services and yield them with a “stronger holistic resolution for calm origination and targeted placement opposite print, digital and radio”.
BNMS, that lists Citibank, NTUC, Fairprice, Heath Promotion Board and a Media Development Authority as clients, is a wholly-owned auxiliary of Australia-based Brand New Media.
“In new years, expenditure of online videos has seen a solid arise in Singapore,” pronounced SPH digital multiplication conduct Julian Tan. “This highlights a aptitude of videos not only to consumers though also as a pivotal selling apparatus for brands and advertisers.
“SPH’s vital investment into BNMS comes during an well-suited time as we essay to element and raise a video storytelling capabilities.”
The publisher highlighted BNM’s “end-to-end” calm origination and placement services, while a record height ChannelPLAY can “create, manage, discharge and monetise calm to new and existent audiences”.
BNM Asia arch executive Damian Bray pronounced a organisation was vehement about bringing a services together with SPH’s “trusted and convincing mastheads”.
“BNM looks brazen to operative with SPH to move a whole new turn of creation to a media marketplace in Singapore,” he added.