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Are you seeking a way to reduce internal manpower without cutting back on your marketing efforts?

If so, it may be time to look into automation and outsourcing.

It can be difficult to automate and/or outsource marketing processes, as “having a hand in the action” allows you to feel more in control.

Even if you decide to move in this direction, it doesn’t mean you will completely remove yourself from the marketing side of your business. It simply means that you’re getting help where you need it the most.

Here are 13 marketing processes you can automate or outsource today:

1. Email Marketing

Did you know that approximately 205 billion email messages are sent every day?

Not all of these contain a marketing message, but many of them do. If you’re spending too much time on email marketing, such as by tracking results and sending follow-ups, you can automate the process through one of many platforms.

2. Content Writing

When it comes to inbound marketing, more than half of marketing professionals say that blog content is at the top of their to-do list.

There is no software you can use to create high-quality content, but you can automate the process by outsourcing this task to a professional writer.

3. Social Media

With 70% of Americans using social media every day, you can’t ignore this marketing strategy.

Automate your social media efforts to ensure that you’re always providing your audience with high-quality content. An example of this would be scheduling posts in advance, as to keep your pipeline full.

4. SEO

SEO has changed a lot over the years, with marketers paying close attention to what they should and shouldn’t be doing.

There are several high-end SEO automation solutions to consider, including those that assist with on-site optimization.

5. Video Marketing

Video marketing continues to pick up steam, which explains why many companies are outsourcing development and production to experienced professionals.

With video accounting for a large portion of online traffic, you can’t afford to miss out.

6. Design and Visual Content

Are you in need of an infographic? How about a nicely designed PDF to share with prospects?

Unless you have a designer on staff, it’s best to outsource this marketing task.

With 37% of marketers noting that visual marketing is their most important form of content, you shouldn’t wait any longer to find help in this area.

7. Lead Generation

You implement a marketing plan to generate leads. It’s as simple as that.

If you can successfully automate or outsource this task, you should be happy with the end result. Simply put, the more leads you generate the better you’ll feel about the future.