President Obama’s BuzzFeed Video is Viral Marketing Gold

Here’s one way to advertise healthcare plans: get the President to make fun of himself for a BuzzFeed video.

Time is running out to sign up for health insurance offered under the Affordable Care Act for 2015, so Mr. Obama turned to BuzzFeed to help him spread the word.

The result was an amusing 2-minute Facebook video titled “Things Everyone Does But Doesn’t Talk About,” which features the President using a selfie stick, posing in front of the mirror and, of course, reiterating that enrollment deadline day is Sunday.

“February 15th. February 15th,” he repeats into a mirror, adding, “in many cases you can get health insurance for less than $100 a month. Just go to”

BuzzFeed approached The White House almost four months ago with the idea of doing a video interview with its news division, and a separate video with its Motion Pictures division. The White House agreed.

For Mr. Obama’s purposes, the video appears to have worked well. It was posted on the BuzzFeed Video Facebook page at 11.50am on Thursday and, in a little over 24 hours, had accrued a total of over 23 million views, 600,000 likes, and 40,000 comments. It was also picked up by major news and media outlets worldwide including CNN, Rolling Stone Magazine, the Guardian and the Wall Street Journal.


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