The online poker operator will utilise Ronaldo in its global marketing campaigns, as PokerStars looks to maximise its marketing coverage.
Ronaldo announced his role with PokerStars via a personal video placed on his Facebook Page, where he is the most followed person on the ubiquitous social site with more than 103 million fans. In addition to his huge Facebook following, he has amassed over 35.5 million followers on Twitter.
Ronaldo commented on PokerStars “As a brand, it is always looking at ways to improve and stay ahead of the curve, and as an athlete that is something I truly respect. I started playing poker a few years ago and I love the competition, strategy and fun. I’m looking forward to taking my game to the online and live poker tables and meeting my fans head to head. Although football is my world, poker has always been my game. I’m very excited to join the team.”
Michael Hazel, interim CEO of PokerStars commented on Ronaldo appointment as Global Brand Ambassador
“The poker table is not a new arena for athletes, as many have, over the years, sought other ways to satisfy their love for competition, and pursue challenges. Ronaldo is one of the most famous names in the world and PokerStars is thrilled to partner with him. We look forward to him spreading his love of the game worldwide by sharing his PokerStars experiences with his huge social following and fan base,”
Cristiano Ronaldo joins Brazilian footballers Neymar and Ronaldo, plus tennis Grand Slam champion and Japanese Model Yuiko Matsukawa as Team PokerStars Global Brand Ambassadors