Pluralsight names new chief marketing officer

FARMINGTON — Pluralsight, an online education company that offers video training courses for software developers, IT administrators and creative professionals, has named Heather Zynczak as its chief marketing officer.

Zynczak joins Pluralsight after more than four years as chief marketing officer at software firm Domo and will leverage her extensive background to lead Pluralsight’s marketing team as the company continues to bolster its customer base.

« Time and time again, Heather has demonstrated her ability to build strong brands and drive impressive growth using her analytically focused marketing strategy, » Aaron Skonnard, co-founder and CEO of Pluralsight, said in a statement. « Her marketing expertise and experience at some of the world’s largest and most important tech companies will play an integral role in bringing our platform to the enterprise. »

Prior to Domo, Zynczak served as the global vice president of marketing at SAP, where she was responsible for marketing the company’s business suite of products representing more than $3 billion in annual revenue.

She spent more than five years at Oracle, where she set the strategic direction for more than 30 high-revenue products.

Zynczak’s early career in technology runs the gamut — she led product marketing at two Silicon Valley-based startups, served as a business consultant for Accenture and Booz Allen Hamilton, and worked as a software developer.

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