While many online advertisers and their group partners are disorder from new announcements from Google and many others that are effectively killing-off Adobe Flash, Detroit-based interactive pattern studio Picnic New Media continues violation new ground. In a past several weeks, a group’s latest plan for Team Detroit and a Ford F150 launched, reportedly apropos a initial HTML5 ad in story to seem on MSN’s U.S. homepage.
« Knowing that browsers were going to be finale support for Flash ads, we set out to find a partner that entirely understands HTML5 and has a imagination to finish time-sensitive projects, » pronounced Christian Colasuonno, Team Detroit Executive Producer. « At Picnic, we found both. »
Colasuonno continued, « We’ve spent years operative on a regulation with analytics and ad ops that we feel best maximizes a creative. Picnic has done certain that it all still works, regardless of how it’s built. »
Expanding a innovative story in pioneering mobile and web development, Picnic has positioned itself as a go-to HTML5 prolongation house. Following-through on plan work like a 2012 Cannes Lions Bronze Award-winning http://YourGED.org website for DDB Chicago and The Ad Council, Picnic warranted a certifications in Google’s DoubleClick Studio Core, HTML5, and QA in 2013. Through that process, Picnic’s HTML5 units integrating with Google Maps and a tradition store locator for Ford Motor Company warranted high regard from Google. Since then, Picnic has continued to heavily deposit in these capabilities.
« Historically, Flash enabled us to emanate impossibly interactive visible experiences, though as shortly as we saw how most of a mobile marketplace couldn’t see it, we started changing, » pronounced Joe Sciacchitano, Picnic’s co-founder and growth lead. « Not usually are we skilful during regulating HTML5, we cruise ourselves to be during a forefront of HTML5 innovation. It’s intensely delightful to see these investments heading us and a clients to new levels of success. »
To perspective Picnic’s « Ford-Tough » HTML5 billboard, revisit http://www.picnicnewmedia.com.
About Picnic New Media, a skill of Cutters Studios and Ringside Creative
Picnic is an interactive pattern studio specializing in campaign-driven promotion practice for tellurian agencies and beyond. We are an prolongation of a group artistic group and know that delivering a right change of visible magnificence and usability is a given. We know a group workflow and that media schedules are not forgiving. We trust that to iterate and magnitude ensures performance. Most importantly, we trust that mobile and web are a same word and that removing it right on a tiny shade is paramount. Please hit us during firstname.lastname@example.org.