BPIF Cartons will launch a new video at the Packaging Innovations show at Birmingham’s NEC.

The video The video, a step-by-step guide to the carton production process, highlights the vast range of pack options and styles that are available to brand-owners.

Jason Short, who heads BPIF Cartons’ Promotions, Marketing Group, said: “It’s important that all sectors of industry attract new talent and are seen to be modern and forward thinking. The video shows what it’s like to work at a carton plant and the diverse number of roles available that range from graphic designers to print managers.”

He added: “We wanted the video to resonate with a young audience and show the potential the industry has to offer as a choice of career. It was also essential that it was informative and would have real value to anyone in a position to specify this packaging format from design agencies to the purchasing teams at the UK leading retailers. ”

Packaging Innovations runs from 25-26 February.