Online-Video Viewers Open Wallets in China

Online video in China is starting to look more like Netflix and less like YouTube, as more users agree to pay for subscriptions.

In June 2015, iQIYI, the video arm of China search company Baidu, aired two episodes a week of the fantasy online series “The Lost Tomb.” Some fans of the popular online novel offered to pay to see all the episodes at once.

At the time, iQIYI said it had about 500 million users, but only about five…

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *