A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
US-US/HISPANIC MARKET
A new study by GfK’s The Home Technology Monitor™ found that 16% of the viewing population have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago. « Self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetization of premium video content. The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetization via direct and indirect channels.
Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.
Gael García Bernal will anchor a line-up of cultural thought leaders, celebs and influencers from the industries of marketing, social media, entertainment and journalism that that will speak at Hispanicize L.A. on Oct. 12. Presented in partnership with Sensis and ThinkNow Research, the full day event will take place at The Well, 1006 S. Olive St. in the heart of downtown Los Angeles.
YouTube has announced a new platform for making video ads on the site called YouTube director. People can create the ads on the YouTube Director for Business app or the YouTube Director service on the site. People can take advantage of free help from a GoogleAdWords expert.
Alphabet Inc. ‘s Google has acquired digital marketing startup FameBit, whose platform connects brands with content creators on platforms such as YouTube, Facebook, Instagram and Twitter, helping them work together for product placement and promotion.
Conviva, which conducts OTT experience management for media companies, announced that digital sports content and media company Perform Group is using Conviva’s technology to provide global video intelligence for new live sports streaming service DAZN, which uses Conviva Insights to provide the in-depth metrics and analytics it needs to control its video delivery for a high quality of experience.
LATAM MARKET
Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced the launch of its Programmatic Outstream Video Accreditation Program roadshow in Latin America. The recently-launched programmatic accreditation program trains media buyers with the latest knowledge and training in programmatic outstream video advertising. The accreditation program will now expand into four open interactive workshops in Argentina, Brazil, Mexico and Miami.
Brazilian company and part of e.Bricks‘s portfolio Predicta has announced that it is purchasing Melt DSP to create programmatic and digital solutions hub Predicta Melt. On top of a DSP, the company will offer ad servers, rich media, web intelligence, DMP, website optimisation, ad exchanges, and adsense.
According to new data from VideoViewers, in Brazil, 40% of the time spent watching videos is done in the internet, 42% of the population (85 million people) has the habit of watching videos on the internet, and 82 million people do so in YouTube. Pay TV, on the other hand, was measured to have an audience equal to 37% of the local population. The average time spent watching videos has risen from 30 hours a week to 39.2 hours week in the past two years.
Brazil’s VOD market is expected to reach US$352.m, according to the Motion Picture Association Latin America (MPA-AL), making it the eighth-largest VOD market in the world, and the largest in Latin America, followed by Mexico and Argentina.
