LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global
online video platform market provides an analysis on the
most important trends expected to impact the market outlook from
2016-2020. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

Ishmeet Kaur, a lead analyst from Technavio, specializing in research on enterprise
application sector, says, “Digital media and marketing
professionals are driving the growth of online advertisement market,
which in turn, increases the demand for online video platform market. In
2015, internet advertising by social media accounted for 32%-34% of the
global internet advertisement market, online video accounted for
23%-26%, which is likely to increase during the forecast period, and
paid research accounted for 15%-17%.”

Online video consumption has shown massive growth over the past 2-3
years. Among the digital devices, mobile devices have taken over as the
preferred medium of online video consumption. The smartphone market has
seen an exceptional growth in the last 5 years. As per Technavio, in
2016, smartphones worldwide grew at a year-over-year (YoY) rate of
8%-10% as compared to all cell phones, which grew at 2%-4%. Smartphones
crossed 1.4 billion mark in 2015 and are expected to reach around 2
billion by 2020. This increase in the number of mobile devices is making
it easier for consumers to access video content, anytime anywhere.

Request a sample report: http://www.technavio.com/request-a-sample?report=54176

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

The top four emerging trends driving the global online video platform
market according to Technavio ICT
research analysts are:

• Introduction of video analytics
• Growth in subscriptions of 4G networks
• Increase in number of mobile app downloads
• Rise in video conferencing

Introduction of video analytics

The increased number of online forums have boosted the demand for video
analytics. The majority of the vendors in the market have started
offering analytics solutions that track the number of viewers at any
given time, along with videos viewed, viewing rate, geographic
distribution, and real-time data about upload and download speed. This
analytical solution offers actionable insights like data correlation
that organizations and video content publishers can use to manage video
content.

“Analytical solutions work as a backbone for the interaction of
online and mobile videos and help track and manage marketing campaigns.
The video analytics market is at a nascent stage and will gain
significant traction during the forecast period,” according to
Ishmeet.

Growth in subscriptions of 4G networks

Technological advances have enabled operators to provide high-quality,
high-bandwidth, and high-speed internet, driving the growth of 4G
subscriptions. 4G subscriptions will increase at a CAGR of 31.06% during
the forecast period. This increase in 4G subscriptions will drive
digital data consumption.

Widespread investment in 4G and upcoming 5G network rollouts has led to
greater availability of higher data speed required for video data
streaming. Investment in network upgrading and spectrum will drive data
growth. The US alone has spent around USD 40 billion from 2012 to 2015
on network upgradation. Globally, a whole new generation of online video
has emerged with access to compatible multimedia capable devices such as
smartphones, tablets, and improved network bandwidths (4G and 5G
coverage).

Increase in number of mobile app downloads

With increased penetration of mobile devices and the internet, the
number of mobile app downloads has also risen from 2013. As companies
advertise on apps, the scope for in-app advertising has expanded for a
range of applications. For instance, several ads posted in gaming app
stores such as Hill Climb Racing and Bubble Shooter are not related to
the games but to picture editing, music streaming, and safe lock apps.

Rise in video conferencing

By 2018, video conferencing will become one of the most widely used
methods of communication. Employees can use consumer devices such as PCs
and Android smartphones and tablets, to connect and communicate with
each other. Video conferencing using Skype is inexpensive and easy to
use. More than 70% of the SMEs have replaced business travel with
video-based communication. Several large companies are also using video
conferencing to reduce business-related travel costs. Since online video
platforms help companies record, webcast, and stream video conference
meetings, the high demand for video conferencing will drive the demand
for online video platforms during the forecast period.

The top vendors are as follows:

• Brightcove
• Kaltura
• Ooyala
• thePlatform

Browse Related Reports:

• Global
  Video Services Market 2016-2020
• Global
  Digital Video Content Market 2016-2020
• Global
  Online Movies Market 2016-2020

Do you need a report on a market in a specific geographical cluster
or country but can’t find what you’re looking for? Don’t worry,
Technavio also takes client requests. Please contact enquiry@technavio.com
with your requirements and our analysts will be happy to create a
customized report just for you.

About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team
at media@technavio.com.