Onion teamed up with Quaker State motor oil to create a series of online videos that poke fun at cheesy
marketing ploys used by motor oil brands. My favorite video, « The Dipstick 6s, » plugs a fictional product that I secretly wish was a real thing. I would check my dipstick more often if it were.
Rather than just checking the oil levels in a person’s car, the Dipstick 6s also serves as a ticker that delivers sports, weather and news. It’s also equipped with a camera, making the dipstick a
convenient selfie stick. « Stop the B.S. » interrupts a Quaker State voiceover. « No high-tech gadgetry. Just damned good oil. »
Onion Labs created the campaign.