Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn’t say Facebook is the best way to market and connect with your audience. It isn’t Twitter, Instagram or Snapchat, either.
It’s email.
Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn’t. Why? Because it can help you connect directly with your audience and, more importantly, it’s algorithm-proof. With email, you don’t have to worry about your post showing up in recipients’ feeds or whether they’ll even get a chance to look at your content — it will just be waiting for them in their inbox at any time.
Click play to learn more about email marketing and the free tools you can use to improve your company’s marketing campaigns.
Related: Want to Make a Podcast? Here Are Some Basics You Need to Know.
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Mark Fidelman
Mark Fidelman is a globally recognized marketing leader with a focus on influencer marketing and mixed reality. He’s interviewed thousands of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s…