Oath Unveils RYOT Studio as Its Global Creative Studio for Brands and Agencies

NEW YORK–(BUSINESS WIRE)–Oath, a subsidiary of Verizon (NYSE, Nasdaq: VZ), announced today that
it has unified and expanded its content marketing initiatives under RYOT
Studio. With a presence in 14 countries across five continents, RYOT
Studio is a next-generation creative studio offering a premium
end-to-end content marketing solution that brings brands’ stories to
life. Capabilities formerly available through Partner Studio by AOL and
Yahoo Storytellers are now fully integrated into RYOT Studio.

“With continued growth in mobile, content marketing will be the key to
successfully building the brands of the future,” said John DeVine, Chief
Revenue Officer, Oath. “RYOT Studio is at the forefront of this
disruption, helping top agencies and brands build deeper relationships
with consumers with brilliant content marketing.”

Fueled by rich customer data, scaled distribution, premium publishing
and award-winning creative expertise, RYOT Studio works with brands and
their agency partners to match them with relevant publisher voices and
audiences. It is committed to crafting custom content that has a fresh
perspective on the human experience, using the newest and most
groundbreaking technologies to distribute content across diverse mediums
and platforms.

“At RYOT’s core is impactful storytelling that highlights the beauty of
humanity and inspires viewers to take action,” said Bryn Mooser,
Co-Founder, RYOT. “We look forward to pairing our international network
of creative expertise and curated talent along with Oath’s massive
global scale, investment in innovative technologies and digital,
mobile-first approach to expand our efforts around the world.”

The division works with brands and agencies to create successful content
marketing campaigns, including for brands like American Family
Insurance, Jack Daniel’s, Sleep Number and Sun Life Financial.

“RYOT Studio has shared our commitment to innovation, and we have found
a partner to help us share the benefits of quality sleep, in cutting
edge ways,” said Sleep Number VP of Media, Lisa Bailey. “From our
inspirational video series to developing compelling custom content
pieces, the RYOT Studio team’s content marketing expertise and execution
has enabled us to reach, connect and genuinely engage with our key
target audiences. »

RYOT Studio has a presence in Australia, Brazil, Canada, France,
Germany, Hong Kong, India, Italy, Japan, Singapore, Spain, Taiwan, the
UK and the U.S. It is a division of RYOT, part of Oath’s dynamic house
of media and technology brands.

To learn more about RYOT Studio, visit here;
to see how RYOT started, visit here.

About Oath

Oath, a subsidiary of Verizon, is a values-led company committed to
building brands people love. We reach one billion people around the
world with a dynamic house of media and technology brands. A global
leader in digital and mobile, Oath is shaping the future of media. For
more on Oath, visit www.oath.com.

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