TV star Noel Edmonds has adopted a female alter-ego and mocked the BBC in the strangest online video you’ll probably see in 2016.
Wearing a wig, lots of make-up and attire reminiscent of Hyacinth Bucket, the video was uploaded to YouTube under the name Priscilla Prim; a fictional BBC executive of Noel’s creation.
There is method in his madness however, with Noel going onto to criticise the BBC throughout the video. We’ll give him points for imagination, at least.
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Describing his axed 90s TV show, Noel’s House Party, Priscilla says it’s ‘jolly good family entertainment, of the kind with which we no longer with to be associated.
‘By watching Noel’s House Party and telling your friends about it, you’re reminding them of a bygone age, when we at the BBC had an entertainment department.
‘This was closed down when we ran out of ideas of how to entertain the public in a way in which they found entertaining,’ Priscilla/Noel adds with extra saltiness.
‘Furthermore, this was family entertainment and these days we don’t entertain the idea of such a thing as a family.’
The clip goes on to feature clips of Noel’s House Party, before going onto describe itself as a ‘partly political broadcast’.
It’s believed the clip is to promote a new channel on YouTube dedicated to Noel’s House Party and memorable clips from the BBC show, but taking on board all the evidence – who knows really what’s going on.
Noel has a history of attacking the BBC however, saying to Sunday Mirror how BBC executives ‘haven’t a clue what makes a hit show.’
Metro.co.uk have reached out to Noel’s people for comment.