TEMPE, Ariz., May 06, 2015 (BUSINESS WIRE) —
Limelight
Networks, Inc.(“Limelight”)
LLNW, -0.25%
a global leader
in digital content delivery, today revealed the results of its “The
State of Online Video,” research report, which demonstrated a clear
shift in video consumption trends led by Millennials. Among the
findings, the research reveals that, under the right circumstances, 90
percent of consumers are open to “cutting the cord” and cancelling their
cable and pay-TV subscriptions in favor of over-the-top (OTT) video
services such as HBO Now and Hulu.
“Our findings show that consumers are increasingly moving away from the
traditional television experience towards online viewing,” says Jason
Thibeault, senior director at Limelight and author of the report. “With
Millennials leading this change, consumers are driven by the flexibility
of being able to watch what they want, where they want, and on whatever
device they choose.”
While OTT service offerings are in their early stages, consumers are
beginning to move in that direction choosing to get the content they
want directly from the content owner over the Internet rather than from
a pay-TV service provider. In fact, 90 percent of respondents said they
either don’t have cable or would be willing to cut the cord for reasons
such as price increases or the ability to subscribe directly to the
channels they want. Flexibility of watching on demand and cost are two
main drivers of this shift.
On average Millennials view 4-7 hours of online video a week, nearly
twice that of all other age groups surveyed. Despite the popularity of
mobile devices and smartphones, today personal computers are the top
choice for consuming online video across all age groups. However,
younger viewers are 10 percent more likely to watch on a smartphone than
any other age group.
“The State of Online Video” study is Limelight Network’s latest in a
series of annual surveys that explore consumer perceptions and behaviors
around digital content. The survey was conducted in April 2015 and is
based on responses from 1,200 consumers globally. To view the full
report, please click here.
About Limelight
Limelight Networks
LLNW, -0.25%
a global leader in digital content
delivery, empowers customers to better engage online audiences by
enabling them to securely manage and globally deliver digital content,
on any device. The company’s award winning Limelight Orchestrate™
platform includes an integrated suite of content delivery technology and
services that helps organizations secure digital content, deliver
exceptional multi-screen experiences, improve brand awareness, drive
revenue, and enhance customer relationships — all while reducing costs.
For more information, please visit www.limelight.com,
read our blog,
follow us on Twitter, Facebook and LinkedIn and
be sure to visit Limelight
Connect.
SOURCE: Limelight Networks, Inc.
famaPR on behalf of Limelight Networks
Deena Kimball, 617-986-5018
limelight@famapr.com
Investor
inquiries: ir@llnw.com
Copyright Business Wire 2015