March Networks’ Searchlight 4 Video-Based Business Intelligence Solution

NEW YORK CITY, NY and OTTAWA, ON, January 11, 2015 –– March Networks is pleased to introduce a new video-based business intelligence solution that helps retailers elevate store performance and drive profitability in an increasingly competitive landscape. March Networks Searchlight 4 provides retailers with the valuable insights they need to improve customer service, marketing and operations, as well as loss prevention and security, across a few or hundreds of locations.   

A majority of retailers have invested significantly in video surveillance to enhance security. Many forward-thinking organizations have also integrated their video with point-of-sale (POS) transaction data to gain powerful loss prevention and investigation capabilities. New Searchlight 4 extends the value of that visual and transaction data dramatically by combining it with business analytics that deliver relevant information to operations, marketing and customer service groups. Using Searchlight’s dynamic browser-based dashboard, retail teams can run customized reports in just minutes – allowing them to analyze and compare store performance and customer behaviors, identify trends and discover new opportunities for improvement. 

Customer Service, Conversions and Workforce Optimization

Most retail organizations are working hard to both provide customers with exceptional service and optimize their workforce strategies. In one recent survey, only three percent of retailers said their defined customer experience is executed consistently in every store every day, while another study noted that in-store sales increase by an estimated 25 to 50 percent when customers are helped by a knowledgeable retail associate. Long lines are also an area of focus, as consumers are willing to wait just five minutes on average before they abandon a purchase and leave the store. 

Searchlight helps retailers address these critical areas using the integrated data, including reliable analytics from the new March Networks MegaPX Indoor Analytics Dome IP camera. A people counting analytic makes it easy for retailers to determine conversion rates and run site-by-site comparisons, for example, and then review the integrated video for further analysis. A queue length monitoring analytic provides equally useful data, allowing retailers to adjust staffing schedules to optimize the customer experience. In addition, Searchlight’s operations audit report provides daily snapshot images taken from sites at pre-determined times, enabling regional managers to quickly see if stores have opened on time or if there is no associate on the floor at certain times of the day. 

Merchandising and Promotional Metrics

Tracking the success of on-site advertising, promotions and merchandising puts retail marketing teams at a distinct advantage, allowing them to adjust efforts for maximum benefit. By integrating dwell time analytics and POS transaction data, Searchlight helps marketers determine the effectiveness of different marketing offers and compare success rates across locations. Using the intelligent software, marketing staff can see if an endcap display is underperforming in a few specific locations, for example, and then quickly review the associated video to see if there’s an issue with how the display appears in those stores. If a retailer is charging premium rates to merchandisers for digital signage, marketing can also use Searchlight to provide supporting performance metrics.

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